CD | COPYWRITER
IKE1686_PR_HowItWorks_v3.gif

@Add_Sustainability

@Add_Sustainability

 
 

Ikea @add_sustainability

Most people want to live more sustainably, however there is a perception that this practice is expensive and a bit painful. 

To get people thinking differently, we demonstrated just how simply IKEA can bring sustainability to the many in any home environment by empowering Australians to 'Add Sustainability' with just one tap.